Phase 1 Weight Loss Phase 1: Weight Loss is designed to optimize fat loss through nutritional ketosis (a safe and natural state in which the body mobilizes stored fat as its alternative energy source). Lean body mass is preserved through an adequate daily intake of high biological protein. Essential nutrients are provided through daily supplements, water, and low-glycemic vegetables. We have a guide to ketosis to help you get through the first week – this will be a great companion to you for those first seven days. What happens during Phase 1: Weight Loss? You’ll be eating 3 Ideal Protein foods a day – we have many products to choose from. You’ll also be eating plenty of vegetables and a dinner protein of your choice like lean meat, chicken, or fish. During this phase, you’re getting into ketosis and becoming a fat-burning machine. You’ll stay on Phase 1 until your weight loss goal is achieved. All you need to lose weight and keep it off exists inside you right now. You are full of inherent strength, courage, and natural physiological power. We just happen to have the right doctor-designed nutrition, medical science, and personal health coach accountability and encouragement to ignite, uncover, and activate the power inside you. With our special combination of a unique ketogenic protocol and one-on-one coaching, you can lose weight and learn to keep it off.